Exclusive : MetaQuotes Working on a New Business Development Platform
The platform is expected to be focused on fitting advertisers and websites.
Victor Golovtchenko / Technology (Retail FX)
Friday, 26.05.2017 / 14:56 / GMT
MetaQuotes is creating a new item, expanding the appliions firm#8217;s portfolio into the marketing area, sources with knowledge of the thing shared with Finance Magnates. The title of the item is Finteza and it's currently broadening the range of the developer of the MetaTrader trading platform package.
The remedy is designed to bridge the gaps between online advertisers as well as the sites where they place their banners, providing transparent details regarding the effectiveness of campaigns, and making suggestions on how best to improve efficiency.
The new product could further extend the sway of MetaQuotes into the industry by providing brokers with a powerful instrument to track the performance of their campaigns. The remedy is designed to offer analytics that they operate, be it mobile or background concentrated. After this season it's set to launch some time.
Finance Magnates has achieved to MetaQuotes for additional information on the project, but in the time of book hasn't received an answer.
Online advertisers and site owners have been on the lookout for ways to make their businesses more reliant upon Google for decades and the new product might be intended to provide more independence into the market.
Together with the burden of the software business in the retail industry, the item might have a crucial preliminary client base. With the most recent changes to marketing practices which ESMA is currently looking to apply for EU-regulated brokers, the transfer could be a egic one for the business.
Source : http://www.financemagnates.com/forex...ment-platform/